Some of you have probably noticed that there hasn’t been any activity in our newsfeed for a couple of months. Well, I have an answer for you! In a way, it’s comical and heartbreaking all at the same time. So many factors came into play at once, it’s like a badly written Hollywood movie.
But before I say what happened, let me give you a little backstory.
I’m both a planner and a non-planner. I love to do spontaneous things, but I also like to have an outline of the basics. This includes both in my personal and business lives. I usually have a plan, but I rarely have issues deviating from those plans if certain actions happen.
For example, in working with my clients, I will sit down and make a marketing plan or business plan with them, but as we dive deeper, I have no hesitation switching gears based upon customer behaviors, new desires of the owners, etc.
But certain things I’m a bit of a stickler for. Like making sure that renewals for website domains, hosting, account renewals, et al., are accounted for, on a calendar with plenty of notice. Sometimes I will try a new hosting company, so I make sure to cancel or turn off auto-renewal. Other times I make sure the renewals go through.
Another thing I’m a stickler for are backups. I’m sort of old-fashioned so I still do backups on CD/DVD, as well as USB drive, external hard drive and now cloud.
But even the best laid plans can go awry and things get messed up.
And that’s what happened back in April. A gigantic issue with my hosting company that created a situation that was so FUBAR that I’m still recovering from it.
See, I’ve been super happy with my hosting company for 15 years. That’s why I’ve stuck with them. I rarely have downtime, tech support is fantastic when I need it and I usually don’t have any problems. I think in the 15 years I’ve been with them, I’ve had my sites go down twice.
I’m also a very good customer as I have their top tier, all in one, ultimate package. Aside from buying space on their servers for someone like IBM, I have pretty much their best package. And usually the customer service shows it too.
But sometimes, even those of us that are diligent with renewals and the little details can mess up. My hosting company made a change that I wasn’t aware of that made it easier for people like me to host other clients’ websites and charge different cards. So Client A’s site got charged to Amex and Client B’s site got charged to Visa. So if you needed to update your card information, such as the expiration date, you had to update it to EVERY. SINGLE. SUB-ACCOUNT. that it applied to. There was no more global change.
This past April, I had some credit card fraud that I was dealing with across several accounts, so naturally I had new cards issued. I logged in and update my cards, unaware of the recent change.
Well, what happened next would make anyone’s hair turn gray. Certain emails from the hosting company that should have let me know there was an issue charging my card never made it into my inbox.
So my entire hosting account plus all related & connected calendars, storage and email accounts were deleted. $#!T!
And it happened while I was on vacation so when I noticed that my emails weren’t coming through on my phone, it was past the 72 hour window for recovery.
Let’s just say my heart almost completely stopped. 40+ websites GONE. Some were a part of my portfolio, some were sandbox testing sites and others belonged to clients that I was hosting for them.
Naturally, I got tech support on the phone and literally spent the next 2 days going through level after level of tech support until I got to their most senior technician. This was the guy that oversaw ALL of their backups, disk clearings, etc.
He managed to find all my data, including storage files and email accounts/emails. Email was quickly restored but the websites were another matter.
What he had found was a mirror copy but it was slightly corrupted as it had been on the list to delete and was actually going through the process as I got him on the phone. He was able to cancel the final copy deletion and restore almost everything.
The SQL databases were gone though and were going to have to be rebuilt. I found copies of the databases but my full backups became corrupted due to a website plugin that had corrupted the files. I didn’t know there was an issue with the plugin, so the corruption happened on all drives/cloud. Each of the databases were going to have to be re-uploaded and the WordPress themes reinstalled and all the content re-import.
So basically, I lost 10 years of work, 40+ websites and all sorts of other email data I needed.
I literally sat on the floor and cried.
After that, I sulked for a day or two (or five…). It was then that I thought about changing careers completely. Get out of doing Marketing. Accounting. Website design. Graphics. I’d become a project manager or an event planner or something.
Then Hubby told me to suck it up and see if I could repair it. If I couldn’t, then I would look at other options. So I called my hosting company back and spent another 5 hours on the phone until we figured out how to get everything back in order. I needed help with some of the PHP as that’s my weak link. This winter I will begin classes on PHP and other coding so I can figure this stuff out quicker.
So, I was able to get MarketingIsNotSelling.com back up and running. And as I worked with Tech support, I wrote down the steps and was able to get the websites of my clients back up and running.
After that was a load of relief. It was still going to be a lot of work to get all those other websites up and running and that’s when I decided to make a change. A lot of those I’m not going to rebuild. It’s time they die. I’ve slowly been transferring my website clients to other web designers as I don’t want to do that anymore. I’ve done it for 15 years. Time to do something different.
So while Marketing Is Not Selling is here to stay, a lot of other aspects of the business is changing. I’m focusing more on our sister site, 1HourTutorials.com and will be working with more clients remotely. 1:1 on-site will cost a lot more as I’m tired of dealing with traffic and with people who don’t really want to change the way they do business.
Now, MINS is focusing more on small business owners remotely and we’re being more selective in who we work with.
So if you’re ready to take your business to the next step and want someone to push you to that next level, then schedule a time for a free consultation.
Another thing we’re changing. We’re now requiring a deposit to book a consultation. I’ve had so many people SAY they want to level up, make more money and have more time, but then they don’t SHOW UP. So we’re requiring a small deposit that can either be applied to your sessions, directly refunded or, if you choose not to work with us after the consultation, we will refund it 100%. Guaranteed. No gimmicks, no tricks, no requirements. There’s only one catch – it’s only refundable if you show up to the consultation and have a genuine conversation with us. That’s all we ask. Because your time and our time is valuable so let’s not waste it .
So what are you waiting for? Let’s get to work!