I’ve decided to start a new category for some of my posts. I love to share products and services that are brilliantly marketed or just plain weird. I found my first sample on Imagur:
Why is this such a brilliant marketing piece? Because it takes to products that you would use, generally in a combination of repairs, and put them together in a very simple yet easy to understand package. That is why it is so brilliant.
It saves the customer from having to go down aisle after aisle, searching for each individual item, which in my experience, has always been resulting in each of the items being on opposite sides of the store and no employees to be able to help you when you need them the most.
Or with my usual experience, going to Home Depot’s electrical department and being asked by employees if I was looking for the garden center, When in reality I was looking for a new outlet box. Or switch.
So for this store’s owner to combine two commonly looked for products, put them in a shrink-wrap package to together, and put into the front of the store where patrons don’t have to wander around aimlessly for hours on end looking for something, simply is brilliant.
Moral of the lesson: don’t overthink your marketing. Sometimes simple really is better.