It has been an incredible couple of months here at Marketing Is Not Selling. We’re in the middle of re-vamping the website and we’ve begun testing what will be our flagship online course, aptly named, Marketing Is Not Selling.
Not only that, but we’ve added 2 more online courses to the lineup based on the feedback we’ve gotten from customers. So we’re adding a Back to Business Basics course and a 1Hour Quickbooks setup course.
So what does a Business and Quickbooks course have to do with Marketing? I’m so glad you asked! A lot, really.
See, a lot of people don’t recognize that marketing is not the same as selling. Selling has to do with talking to the customer and closing the sales. Marketing gets you to those leads based on information. And where do you get your information?
From your accounting system and customers.
If you aren’t tracking information inside of an accounting system (and it doesn’t have to be Quickbooks), then you’re missing out. And that has to do with business. If you’re not tracking your customer information and what they’re telling you, then you’re missing out! If you aren’t setup to properly track all of this information, then you’re missing out! (See the pattern yet?)
What are some of the things that you have to track in business? Let’s name a few:
- Bills – so you don’t overpay, underpay or pay late
- Customer invoices – gotta make sure you’re paid on time, so you can pay those bills
- Sales – what products or services are actually selling? If something isn’t selling, then there may not be a demand for that. Then you gotta adjust what you’re doing or offer something different.
- Inventory – if you have this. Don’t want to run out of items!
- Employees & Contractors – gotta track those hours!
- Taxes – Can you guess what happens when you don’t pay the government?
Most of these are pretty obvious and you’ll need to keep track of all of those with a reliable system. Now, I’ve been in business and worked with businesses for a long time. Quickbooks has been the best option so far with all the options that there are for tracking on the business side of things.
But some items aren’t so easy to track. Let’s name a few of these:
- Where your website traffic is coming from
- What your customers are asking for
- Which social media platforms are actually getting customers and keeping them
- The time it takes to go through a sale with a customer, including emails, phone calls, meetings – everything to do with landing that sale.
- Ad campaigns (digital and print)
So as you can see, it’s important to have a good foundation in your business system AND your accounting system.
As I’ve said before, marketing isn’t just about sales. It’s about gathering information from a variety of sources to determine what your customers want and giving it to them. But you have to be able to track that info.
So Marketing Is Not Selling will have 3 courses opening soon to teach you how to do all of this and more!
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